The Modern Marketer
Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game.
Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need to stay ahead in today’s fast-paced digital world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
Podcasting since 2023 • 32 episodes
The Modern Marketer
Latest Episodes
Why Traditional Customer Personas Are Dead and What to Do Instead
In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer pers...
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11:08
Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace
In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the...
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17:04
Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference
In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy...
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10:07
The Power of Creative Packaging: Why It Matters More Than Ever
In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. And that’s where creative packaging comes in. Often overlooked as just a funct...
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7:02
Healthcare Marketing & Branding Trends Guide
In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichann...
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10:11