The Modern Marketer
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
Podcasting since 2023 • 34 episodes
The Modern Marketer
Latest Episodes
The 5 Steps to Winning Search in the Age of AI
In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visit...
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10:15
Will Your Brand Survive the AI Search Revolution?
AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visib...
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7:35
Why Traditional Customer Personas Are Dead and What to Do Instead
In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer pers...
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11:08
Beyond the Bot. What Marketing Agencies Offer That AI Can’t Replace
In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the...
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17:04
Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference
In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy...
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10:07
