The Modern Marketer
Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game.
Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need to stay ahead in today’s fast-paced digital world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
Episodes
27 episodes
The State of Social Media: What’s Dominating and What’s Declining
As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolv...
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6:52
The Problems of Running Your Own Digital Marketing
The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality br...
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8:09
Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing
In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle yo...
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7:36
The Benefits of Partnering with a Marketing Agency for Your Hospitality Business
In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend fa...
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7:57
Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency
As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your t...
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9:42
What Is a Hospitality Marketing Agency?
In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can el...
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12:31
How Hotels Can Use Word of Mouth to Their Advantage
Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon.Consumers tend to choose your brand over others whe...
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7:47
Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand
As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside market...
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6:40
Using Hotel Rewards Programs to Drive Bookings
In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewar...
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7:46
Responding to Customer Reviews in the Hospitality Industry
In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the rep...
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10:51
Sun, Fun, and Occupancy: Strategies for Summer Hotel Success
Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, tra...
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8:07
Marketing Your Restaurant on Instagram
Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences rank...
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11:43
Mastering the Art of Hotel Newsletter Marketing
In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your new...
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14:55
Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell
On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recent...
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20:52
The Psychology Behind Successful Hotel Marketing
The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this int...
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5:47
Outsourced Hotel Marketing: What’s Best for Your Hotel?
In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to...
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6:20
8 Strategies to Increase Repeat Guests at Your Hotel
As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspec...
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7:02
Leveraging the Power of Email Marketing for Transportation Companies
In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email ma...
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7:52
The State of Hospitality
I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry...
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15:38
5 Benefits Restaurants Can Gain by Harnessing Social Media
In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of sh...
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5:49
Attract More Guests With Content Aimed At Travelers in Unexpected Moments
Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing ...
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5:00
5 Tips for Leveraging Email Campaigns for Hotels
The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns world...
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3:40
Navigating the Future: Hospitality Marketing Trends for 2024
In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast ...
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8:27
3 Tips to Improve Your Copywriting Immediately
In this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.
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10:14
The Importance of Culturally Competent Marketing
In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highligh...
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8:23