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Marketing Hospitality
Welcome to the Marketing Hospitality Podcast, where we unravel the secrets of successful marketing in the ever-evolving hospitality industry.
Join marketing veteran and Clover Media Founder Eddie Garrison as he shares insights on leveraging digital trends, customer experiences, and innovative strategies to elevate your hospitality business.
From mastering social media engagement to navigating the world of influencer partnerships, this podcast is your compass in the dynamic landscape of hospitality marketing.
Marketing Hospitality
How Hotels Can Use Word of Mouth to Their Advantage
Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon.
Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customers can turn them into brand ambassadors, spreading positive word of mouth.
Let's delve deeper into the concept of word of mouth and its significance in the hospitality sector.