The Modern Marketer
Welcome to the The Modern Marketer Podcast. This podcast is your go-to destination for the latest news, updates, and proven tactics to elevate your brand's marketing game.
Join marketing professional Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches to help your business soar. Whether you're looking to master social media, optimize customer experiences, or harness the power of influencer marketing, this podcast delivers the insights you need to stay ahead in today’s fast-paced digital world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
The Modern Marketer
Why Traditional Customer Personas Are Dead and What to Do Instead
In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode will help you ditch the fluff and build a persona you’ll actually use one that transforms your messaging and drives real results. Tune in now and learn how to market to the person, not the profile.